#Etsy keyword manager plus#

You might have a collection of fun and beautiful names you call your products and launches over on the gram, but it’s no use on Etsy.

Think like a buyer when it comes to using Etsy keywords

Keyword tools really come in handy for this kind of research.

These words are not necessarily long tail, but they are not so competitive. Not every niche is going to focus on these but if you find a gap in the market or know you have a very specific product that people are looking for, then this is going to generate great sales. Could be low search volume and low competition, but a high click-through rate. They can be more broad, so you don’t want to start your listing title with them but they are still a great addition to your tags and if they are a match to your item. “Glass coffee mug”, “Clear Mug”, “16 oz mug”.Īdditional keywords that still represent what you are selling very closely, but give you a chance to reach more search results. This could be a “personalized coffee mug” maybe this particular buyer doesn’t know they are looking for clear specifically.

#Etsy keyword manager plus#

Plus you get 13 tags and you need to be using them all. However, you still need to sprinkle some other words in there to reach more shoppers. This will ultimately help your conversion rates go up and as long as you are following all the other best practices, there’s a good chance Etsy will start boosting this listing in front of others searching for this or something very similar.Īdditional supporting keywords – Once you figure out your focus and long tail focus keywords, those will be the main ones for your listing. BUT if someone types in “personalized clear coffee mug”, and you have optimized your listing for SEO correctly ( see that post here if you missed it), then you have a VERY good chance you are getting that sale. Even if they did land on your shop with a term like that, it’s a total gamble for you both. If someone types in “coffee mug” in the search, they might not even know what they are looking for yet. These are the kind of keywords that are going to pair you with actual buyers. Long-tail focus keyword – Usually 3-4 combined keywords. now for The secret sauce to getting found on Etsy These words generally don’t make much sense as their own keywords, but they help describe your item and you’re going to want to pair them with your focus keywords. Some examples could be “dainty”, “tiny”, or “personalized”. We are still targeting a coffee mug, only we just eliminated a whole lot of guesswork as to what kind.ĭescriptive keywords – I wanted to add this in because they are important to think of when brainstorming. You start targeting down the right shoppers when you are being more specific in your listings. Now everyone who’s looking for a black coffee mug isn’t going to land on your listing, leave right away, and mess up your conversion rates. Very broad and not targeting anyone specifically.įocus keywords – Focus keywords start to paint the picture of what you’re offering. What colour is it? Is it for a mom or a dad? Is it a travel mug? Does it have a funny saying on it? You get it.

That could be anything right? Think of all the unanswered questions about this item. They get a lot of engagement but not so many sales. Broad keywords – Broad keywords are one or two words, super generic, and very competitive.